Blingby is an advanced, interactive, communication platform that makes any digital content from video, live streaming, digital ads, and podcasts interactive and discoverable, without interrupting the viewer experience. Blingby is story-telling ("story-telling on steroids"), and ‘learn more amplified’, with the ability to control the narrative design, with content encapsulated against theme-erosion, through a stream of meta-content serving as a hub of interactive information, displayed in real-time, that eliminates search friction.

Blingby collapses not only the marketing, but also the decision-making funnel, allowing the viewer to choose to view additional relevant information, with the option for an in-depth exploration/interaction with the topic. The intelligent Plug and Play interface, and the technology, with AI functionality, works seamlessly cross screen, through email and social media and messaging, on third-party websites, on programmatic platforms (digital ads), with podcasts, and can be integrated in third party applications.